Whether you’re actually working out or just getting your Royal Tenenbaum on, perspire in style thanks to our embroidered Fool’s Gold logo sweatbands. Not just any bands mind you, but “the perfect combination of cotton, nylon and spandex… double threaded… the ultimate sweatband” sez our factory friends. FEEL THE BURN! Grab a single headband, a pair of wristbands, or ball out (and save $) on the full set over at store.foolsgoldrecs.com and our retail HQ at 536 Metropolitan Ave in Brooklyn.

As seen on your favorite internet and real life personalities A-Trak, Diplo, and Brodinski, it’s LeMeme’s URLIRL shirt, now available from the FG webstore. Who knew streetwear trolling could be so fashionable? These are limited (duh) so grab one now and get to Tumblin. (You can also pick one up at our Brooklyn store, the exclusive IRL retail location.) Hack the planet. Read More

Selfie in style! FG has teamed up with HEX for a limited-edition collection of iPhone 5 cases. Based on HEX’s best selling Solo Wallet (a custom molded iPhone 5 shell with integrated card slots and camera hole), the slim, protective case comes wrapped in genuine leather embossed with a unique all-over print design based on the bespoke wallpaper from our Williamsburg storefront.

The cases are available in two unique, glossy black and gold colorways, snag these while you can from the Fool’s Gold web and retail store and select HEX accounts around the globe. Read More

Photo by Josh Wehle

Much like Wu-Tang, Fool’s Gold is for the children! We’ve just added gold baby onesies and kids size logo tees to our webstore, go grab some gear for a special young’n in your life.

Our popular logo crewnecks are now available in fully murdered out black on black versions. Goths rejoice! Don’t worry, the OG colorways are also available. Get yours now (and much more) at the Fool’s Gold webstore as well as our retail headquarters at 536 Metropolitan Ave in Brooklyn.

Head over to store.foolsgoldrecs.com for a gang of new goodies! Tommy Trash “Truffle Pig” tees? Yup. Tie dye camo logo joints? Mmmhmmm. Winter hats? Sweatshirts? Hell yerrr. All this and more is also available in-person at the Fool’s Gold retail store in Williamsburg, come through… Read More

It’s a cold world out there, ladies and gents… stay toasty in this classic black skully! Acrylic cuffed beanie with FG embroidery on the front and back. Don’t sleep…

We’ve also got new “natural” colorway FG logo tees, and a spray stencil take on the A-Trak logo tee, peep em after the jump! Not to mention the Election Series tees, FG logo crewneck sweatshirts, limited edition Danny Brown picture discs, split color A-Trak vinyl, collab AiAiAi headphones… check out store.foolsgoldrecs.com and see it all!

All this month we’ll be donating 10% of store sales to Red Hook Initiative to assist in their Hurricane Sandy relief efforts. Cop a shirt or two and chip in. Read More

We’re living in crazy times, people… we need a Goldbar to believe in! There’s still time to snag our “Election Series” tees (A-Trak / Barack, Uncle Sam Goldbar and two colorways of the FG flag) before you cast yer vote. Grab them over at store.foolsgoldrecs.com now, or pick up in person at the Fool’s Gold store on 536 Metropolitan Ave in Brooklyn! Read More

To celebrate Ghostface’s legendary performance at the Fool’s Gold 5 Year Anniversary this Saturday (BTW: HE MURKED IT!!!) we printed a limited run of collab FG x GFK tees featuring Mr Goldbar in full Tony Starks robe with the Wonder Woman arm, and a “Mighty Healthy” inspired line on the flipside. Regal purple and gold on a crispy white tee, pick this up now at the Fool’s Gold webstore (and our retail headquarters on 536 Metropolitan Ave in Brooklyn). Read More

Hail 2 da chief! Snag our “Election Series” tees (A-Trak / Barack, Uncle Sam Goldbar and two colorways of the FG flag) over at store.foolsgoldrecs.com now! Read More