New “Big FG” Athletic Tees

Posted on Mar 18th, 2014 by Mr Goldbar

Inspired by classic athletic looks (and lets be honest, more than a little bit of NYC ‘Lo life), our “Big FG” tees are emblazoned with bold, colorblocked FGs on the front and back, perfect for mixing and matching. Available in white, black, gold and a particularly snazzy grey long-sleeve. Collect ‘em all! Get yours now at the FG webstore as well as our retail spot on 536 Metropolitan Ave in Brooklyn. Read More

Fool’s Gold x 40s & Shorties Socks

Posted on Mar 10th, 2014 by Mr Goldbar

STAY FOOLY DOWN 2 THE SOCKS! Check our collab with West Coast footmasters 40s & Shorties, featuring the FG logo woven into a pair of snazzy black socks. Limited edition, cop em while you can at store.foolsgoldrecs.com. Poly-cotton blend (78% Cotton, 20% Polyester, 2% Elastane), one size fits all. Read More

New Merch In-Store And Online

Posted on Jan 14th, 2014 by Mr Goldbar

Head over to store.foolsgoldrecs.com and pick up the latest and greatest FG merchandise! Our latest drop includes a new “FOOL$” knit cap, a very wavy “Matrix” longsleeve tee, and the popular “FG Flag” design on a black crewneck sweatshirt, as well as the FG x PNC capsule collection (hoodie, tee, tote bag and slipmat) and a limited batch of Danny Brown Old snipe posters, as seen on walls and billboards across NYC. As always, you can grab this stuff (and much, much more!) in person at the Fool’s Gold store on 536 Metropolitan Ave in Brooklyn, NY. We’re open Monday-Saturday, noon till 6pm. Browse the new joints after the jump. Read More

Webstore + In-Store Holiday Weekend Sales!

Posted on Nov 27th, 2013 by Mr Goldbar

Black Friday? Cyber Monday? Small Business Saturday?

There’s a lotta names in the mix for holiday bargain hunting in the coming days, but all you need to know is that we’re giving our fans 20% OFF ALL WEEKEND on orders from the Fool’s Gold webstore and our retail shop at 536 Metropolitan Ave in Williamsburg, Brooklyn.

Just enter BLACK20 at checkout for 20% off all purchases Friday thru Monday (11/29 – 12/2). It’s as simple as that! Stock up on FG gear you’ve been eyeing all year, get that one-of-a-kind gift for the music lover in your life, or ball out just because…

New “Death Metal” Tee + Free DJ Wonder EP

Posted on Oct 18th, 2013 by Mr Goldbar

We’re offering a fresh sacrifice to our golden overlords in the form of the new FG “Death Metal” tee, featuring an ├╝ber-spooky new Goldbar graphic by Australian illustrator James Jirat Patradoon. Go grab it from the Fool’s Gold webstore and our retail shop on 536 Metropolitan Ave in Brooklyn.

DJ Wonder’s Belief In The Occult EP is that shirt in musical form, a five-track ouija wild-out session from the Shade45 selector. Built on screwed breakbeats and metal samples, eerie synths and murda murda mo murda, it’s perfect for your halloween sets or any other creeping activities. Grab the free download on the FG Soundcloud and cut something!

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New “Spider” Tie Dye Logo Tees

Posted on Aug 20th, 2013 by Mr Goldbar

As sported by our Montreal bud Tommy Kruise, cop yerself one of the brand new “spider” tie dye logo tees from the Fool’s Gold superstore. Classic FG bar on a swirly monochrome tie dye, these come in silver, gold, red and teal colorways. And as always, there’s tons of other great Fool’s Gold merch for your browsing and buying pleasure all throughout store.foolsgoldrecs.com and our retail store on 536 Metropolitan Ave in BK. Read More

New Tank Tops + More In Stock

Posted on Jul 10th, 2013 by Mr Goldbar

NO NEW SLEEVES! Beat the heat in these warm weather essentials. Sport the Fool’s Gold logo on a classic solid black tank and white tank with black contrast ribbing, then rep A-Trak in MTL Expos blue. Each comes with two tickets… TO THE GUN SHOW. Grab these along with other new treats and restocks of your faves at store.foolsgoldrecs.com or our retail HQ in Brooklyn.

Fool’s Gold Logo Sweatbands

Posted on Jun 4th, 2013 by Mr Goldbar

Whether you’re actually working out or just getting your Royal Tenenbaum on, perspire in style thanks to our embroidered Fool’s Gold logo sweatbands. Not just any bands mind you, but “the perfect combination of cotton, nylon and spandex… double threaded… the ultimate sweatband” sez our factory friends. FEEL THE BURN! Grab a single headband, a pair of wristbands, or ball out (and save $) on the full set over at store.foolsgoldrecs.com and our retail HQ at 536 Metropolitan Ave in Brooklyn.

LeMeme “URLIRL” Tees In Store

Posted on May 22nd, 2013 by Mr Goldbar

As seen on your favorite internet and real life personalities A-Trak, Diplo, and Brodinski, it’s LeMeme’s URLIRL shirt, now available from the FG webstore. Who knew streetwear trolling could be so fashionable? These are limited (duh) so grab one now and get to Tumblin. (You can also pick one up at our Brooklyn store, the exclusive IRL retail location.) Hack the planet. Read More

Fool’s Gold x HEX iPhone 5 Cases

Posted on May 1st, 2013 by Mr Goldbar


Selfie in style! FG has teamed up with HEX for a limited-edition collection of iPhone 5 cases. Based on HEX’s best selling Solo Wallet (a custom molded iPhone 5 shell with integrated card slots and camera hole), the slim, protective case comes wrapped in genuine leather embossed with a unique all-over print design based on the bespoke wallpaper from our Williamsburg storefront.

The cases are available in two unique, glossy black and gold colorways, snag these while you can from the Fool’s Gold web and retail store and select HEX accounts around the globe. Read More

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