Whether you’re actually working out or just getting your Royal Tenenbaum on, perspire in style thanks to our embroidered Fool’s Gold logo sweatbands. Not just any bands mind you, but “the perfect combination of cotton, nylon and spandex… double threaded… the ultimate sweatband” sez our factory friends. FEEL THE BURN! Grab a single headband, a pair of wristbands, or ball out (and save $) on the full set over at store.foolsgoldrecs.com and our retail HQ at 536 Metropolitan Ave in Brooklyn.

Bay Area illustrator Niv Bavarsky creates alternate universes with ink and pixels, mixing loopy, detailed hand-drawn strokes with bold textures and dreamlike bursts of color. His imaginative approach brings a welcome hit of trippiness to mainstream outlets like the New York Times and ESPN, and runs completely wild on record sleeves and flyers for Fool’s Gold and throughout Niv’s prolific personal output.

Fool’s Gold is proud to present Niv’s debut solo exhibition as part of the Fool’s Gold Artist Series, taking place this Thursday, May 16th, from 7-9pm at the label’s retail store on 536 Metropolitan Ave in Brooklyn. Artist will be in attendance, refreshments will be served, and original art will be available for sale, along with limited-edition Artist Series shirts.

Head over to store.foolsgoldrecs.com for a gang of new goodies! Tommy Trash “Truffle Pig” tees? Yup. Tie dye camo logo joints? Mmmhmmm. Winter hats? Sweatshirts? Hell yerrr. All this and more is also available in-person at the Fool’s Gold retail store in Williamsburg, come through… Read More

Just in time for 4th Of July (or whenever else you feel like repping Amurrrica, or bomb pops, or any other country / crew / organization with a red, white and blue color scheme), sport this bold tie dye number emblazoned with the Fool’s Gold logo. USA! Snap these limited tees up from the Fool’s Gold webstore (and our retail shop on 536 Metropolitan Ave in BK) while they last…

We also just restocked all our other tie dye tees, as well as summer color logo joints, tank tops, and much more. And did we mention there’s free shipping in the US until Sunday (6/24) at midnight if you enter “summerjam” at checkout? Well there is! Get shopping! Read More

School’s out and surf’s up… what better time for some new warm weather Fool’s Gold gear? We just got a batch of logo tees in tropical lime and coral colors, as well as a snazzy black logo tank top to show off the guns.

We’ve got them all in stock at the Fool’s Gold retail superstore on 536 Metropolitan Ave in Brooklyn (open Monday-Saturday from noon till 6) and the FG webstore at store.foolsgoldrecs.com (open always!), along with a gang of other summery merch like tie dye tees and Danny Brown bandanas.

If that’s not enough to convince you, we’re offering free domestic US shipping all this week by entering “summerjam” at checkout. Promo code expires this Sunday at midnight, so act fast and stock up! Read More

The latest Fool’s Gold Artist Series event is right around the corner, and it’s a doozy: a group photography show on Friday, June 22nd, featuring prints and photo-based artwork from a genuinely unique collection of shutterbugs. Check out the flyer and lineup below, and we’ll see you at the store next week. Read More

Accessorize like a Bruiser with this brand-new bandana emblazoned with Danny Brown’s iconic XXX cover art. Grab it now from the Fool’s Gold webstore, or in person at our Brooklyn retail headquarters. Read More

Stand out this summer in a Fool’s Gold tie dye logo tee. Available in three appropriately wavy varieties (the “classic” tye dye of Granddaddy, the deep indigo Blue Dream, and the light n bright Headband… owww) no two shirts are alike. And neither are you, beautiful and unique snowflake!

Grab these now at on our webstore and in person at the Fool’s Gold store on 536 Metropolitan Ave in Brooklyn. Read More

As Pee Thugg’s persimmon pic might tell you, Chromeo is all up in South America at the moment, bringing the funk to SA. Check the tour dates here and keep up with their adventures on Twitter.

You can also check Dave 1′s video interview with Brazilian mag NOO, filmed at the Fool’s Gold store during our Artist Series event with Haze. Read More

The Fool’s Gold Artist Series in-stores give us a chance to turn our store into a gallery, show off some new work and exclusive items from talent curated by FG art director Dust La Rock, and invite everyone to come and hang.

Following exhibitions from Cody Hudson and JK5, Daniel Albrigo, HAZE and Grotesk (you might have seen the last one pop up on your television), the next takeover of our wall will feature new multimedia work from none other than New York’s infamous Irak crew. You don’t want to miss this one…

Come through to the opening on Friday, May 4th from 7-9pm at the FG store on 536 Metropolitan Ave in Brooklyn. Artists will be in attendance, refreshments will be served, and limited edition shirts will be available (we’ll have them on the webstore too, act fast). Read More