As seen on your favorite internet and real life personalities A-Trak, Diplo, and Brodinski, it’s LeMeme’s URLIRL shirt, now available from the FG webstore. Who knew streetwear trolling could be so fashionable? These are limited (duh) so grab one now and get to Tumblin. (You can also pick one up at our Brooklyn store, the exclusive IRL retail location.) Hack the planet. Read More

Our popular logo crewnecks are now available in fully murdered out black on black versions. Goths rejoice! Don’t worry, the OG colorways are also available. Get yours now (and much more) at the Fool’s Gold webstore as well as our retail headquarters at 536 Metropolitan Ave in Brooklyn.

Head over to store.foolsgoldrecs.com for a gang of new goodies! Tommy Trash “Truffle Pig” tees? Yup. Tie dye camo logo joints? Mmmhmmm. Winter hats? Sweatshirts? Hell yerrr. All this and more is also available in-person at the Fool’s Gold retail store in Williamsburg, come through… Read More

This Wednesday (12/5) we’re hosting an event in the Fool’s Gold store for DJs Against Climate Change, the non profit organization founded by Sammy Bananas. Now entering it’s 5th year of helping DJs offset the environmentally damaging carbon emissions produced from their airplane travel, the DJACC uses artists’ cultural influence to show how everyone can take responsibility for their impact on Climate Change.

Find out more (and donate!) at indiegogo.com/DJACC, and come thru the store this Wednesday, where Sammy will break down ways to combat climate change in person while Nick Catchdubs, Star Eyes (Trouble & Bass) and DJ Ayres (The Rub) play tunes from 6-9pm. We’ll also have complimentary refreshments from our friends at Bushmills. Hang and learn! Read More

The real holiday is coming up… Black Friday! Value! Deals! Things!!!

Hit up store.foolsgoldrecs.com and enter code “BLACKOUT” at checkout for 30% off all clothing, all weekend. It kicks off at 12am Friday and ends at midnight on Monday.

The same offer is good at our retail store at 536 Metropolitan Ave in Brooklyn – and to sweeten the deal, we’re giving away a limited edition Danny Brown & Araabmuzik “Molly Ringwald” 7″ vinyl single (backed by Joey Bada$$ “Daily Routine”) with every sale, courtesy of the fine folks at Yours Truly and Adidas. One per customer while supplies last, in-store purchases only. We’re open noon till 6pm Friday and Saturday. Buy buy buy! Read More

It’s a cold world out there, ladies and gents… stay toasty in this classic black skully! Acrylic cuffed beanie with FG embroidery on the front and back. Don’t sleep…

We’ve also got new “natural” colorway FG logo tees, and a spray stencil take on the A-Trak logo tee, peep em after the jump! Not to mention the Election Series tees, FG logo crewneck sweatshirts, limited edition Danny Brown picture discs, split color A-Trak vinyl, collab AiAiAi headphones… check out store.foolsgoldrecs.com and see it all!

All this month we’ll be donating 10% of store sales to Red Hook Initiative to assist in their Hurricane Sandy relief efforts. Cop a shirt or two and chip in. Read More

We’re living in crazy times, people… we need a Goldbar to believe in! There’s still time to snag our “Election Series” tees (A-Trak / Barack, Uncle Sam Goldbar and two colorways of the FG flag) before you cast yer vote. Grab them over at store.foolsgoldrecs.com now, or pick up in person at the Fool’s Gold store on 536 Metropolitan Ave in Brooklyn! Read More

To celebrate Ghostface’s legendary performance at the Fool’s Gold 5 Year Anniversary this Saturday (BTW: HE MURKED IT!!!) we printed a limited run of collab FG x GFK tees featuring Mr Goldbar in full Tony Starks robe with the Wonder Woman arm, and a “Mighty Healthy” inspired line on the flipside. Regal purple and gold on a crispy white tee, pick this up now at the Fool’s Gold webstore (and our retail headquarters on 536 Metropolitan Ave in Brooklyn). Read More

Danny Brown’s XXX was one of the most anticipated vinyl releases in the history of the label. So it’s only right that FG continues to give Danny’s magnum rap opus the deluxe treatment with the limited-edition OD EP, collecting the album’s three bonus cuts “Baseline,” “Witit” and “Shouldn’t Of” (along with previously unavailable instrumentals) on wax for the very first time, in the form of a unique die-cut, pill-shaped clear vinyl picture disc available now on the Fool’s Gold webstore, our retail headquarters on 536 Metropolitan Ave in Brooklyn, and fine record stores around the globe. This collectors item will not stick around for long, get XXX-ed out while you can…

Our online superstore, store.foolsgoldrecs.com is filled with new merch and restocks, including brand new logo crewnecks and a fresh batch of FG x AiAiAi headphones (complete with snazzy new box).

If you prefer to snag these in person, hit our flagship retail store on 536 Metropolitan Avenue in Brooklyn, NY. We’re open Monday-Saturday, noon-6pm. You never know who you might run into…