Record Store Day Deals

Posted on Apr 18th, 2014 by Mr Goldbar

The world goes Record Store Day crazy tomorrow… WE have a record store, so why not get in on the festivities? Come through the Fool’s Gold store on 536 Metropolitan Ave in Brooklyn to be the first to get your hands on our new picture disc Serato pressing Pyrite Breaks as well as Danny Brown’s epic album Old on 2xLP gatefold or 4xLP 180g box set with instrumentals, poster and lyric booklet. 10% off all back catalog vinyl too! Open noon-6pm, come through…

New “Big FG” Athletic Tees

Posted on Mar 18th, 2014 by Mr Goldbar

Inspired by classic athletic looks (and lets be honest, more than a little bit of NYC ‘Lo life), our “Big FG” tees are emblazoned with bold, colorblocked FGs on the front and back, perfect for mixing and matching. Available in white, black, gold and a particularly snazzy grey long-sleeve. Collect ‘em all! Get yours now at the FG webstore as well as our retail spot on 536 Metropolitan Ave in Brooklyn. Read More

International Pants

Posted on Mar 11th, 2014 by Mr Goldbar

The FG x Najeeb Sheikh colorblock pants have been popping up in the pages of Japanese streetwear mags… check out these scans for some looks and get these drawstring jammies while they last at store.foolsgoldrecs.com and our physical store at 536 Metropolitan Ave in Brooklyn. Read More

Fool’s Gold x 40s & Shorties Socks

Posted on Mar 10th, 2014 by Mr Goldbar

STAY FOOLY DOWN 2 THE SOCKS! Check our collab with West Coast footmasters 40s & Shorties, featuring the FG logo woven into a pair of snazzy black socks. Limited edition, cop em while you can at store.foolsgoldrecs.com. Poly-cotton blend (78% Cotton, 20% Polyester, 2% Elastane), one size fits all. Read More

Fool’s Gold x Najeeb Sheikh Colorblock Pants

Posted on Feb 4th, 2014 by Mr Goldbar


Photo by Najeeb Sheikh

The latest Fool’s Gold merch collaboration may be our wildest yet… get bold in a pair of limited-edition color blocked pants (yes pants!) we created with Philly designer Najeeb Sheikh. Lightweight drawstring pants in Fool’s Gold black and golden yellow. Top is 100% cotton ripstop, legs are wrinkle resistant poly cotton with elastic ankles. Available in XS (< -28), S (29-31), M (32-34), L (35-37), XL (38-40). The pants are available now in yellow/black and black/yellow colorways at store.foolsgoldrecs.com and our retail headquarters at 536 Metropolitan Ave in Brooklyn. Read More

New Merch In-Store And Online

Posted on Jan 14th, 2014 by Mr Goldbar

Head over to store.foolsgoldrecs.com and pick up the latest and greatest FG merchandise! Our latest drop includes a new “FOOL$” knit cap, a very wavy “Matrix” longsleeve tee, and the popular “FG Flag” design on a black crewneck sweatshirt, as well as the FG x PNC capsule collection (hoodie, tee, tote bag and slipmat) and a limited batch of Danny Brown Old snipe posters, as seen on walls and billboards across NYC. As always, you can grab this stuff (and much, much more!) in person at the Fool’s Gold store on 536 Metropolitan Ave in Brooklyn, NY. We’re open Monday-Saturday, noon till 6pm. Browse the new joints after the jump. Read More

Smart Crew x Fool’s Gold “Smart Fools” Artist Series Opens This Thursday 12/12

Posted on Dec 9th, 2013 by Mr Goldbar

This Thursday (12/12) Fool’s Gold is proud to present our latest Artist Series opening, “Smart Fools,” a highly anticipated group exhibition featuring NYC’s own Smart Crew. Founded in 1997 by a group of high school friends in Queens, Smart Crew has evolved from a NYC-based graffiti crew into a diverse collective of international artists based in New York.¬†Over the years, many of the members have branched out from their graffiti roots into alternate art forms including music, fashion, design and photography. Read More

Webstore + In-Store Holiday Weekend Sales!

Posted on Nov 27th, 2013 by Mr Goldbar

Black Friday? Cyber Monday? Small Business Saturday?

There’s a lotta names in the mix for holiday bargain hunting in the coming days, but all you need to know is that we’re giving our fans 20% OFF ALL WEEKEND on orders from the Fool’s Gold webstore and our retail shop at 536 Metropolitan Ave in Williamsburg, Brooklyn.

Just enter BLACK20 at checkout for 20% off all purchases Friday thru Monday (11/29 – 12/2). It’s as simple as that! Stock up on FG gear you’ve been eyeing all year, get that one-of-a-kind gift for the music lover in your life, or ball out just because…

Viper Magazine In Stock

Posted on Nov 18th, 2013 by Mr Goldbar

Fool’s Gold is the exclusive Brooklyn retailer for UK based hip-hop mag Viper, now in-stock at our storefront on 536 Metropolitan Ave and online. The debut issue features a bunch of Fool’s Gold related content, from a cover feature on Danny Brown collaborator Darq E Freaker, stories on World’s Fair’s Remy Banks and Loosies MC Gita, a GrandeMarshall fashion spread and much more. Highly recommended! Hand numbered edition of 100. Import, perfect bound, color, 50 pages. Read More

LeMeme “URLIRL” Tees In Store

Posted on May 22nd, 2013 by Mr Goldbar

As seen on your favorite internet and real life personalities A-Trak, Diplo, and Brodinski, it’s LeMeme’s URLIRL shirt, now available from the FG webstore. Who knew streetwear trolling could be so fashionable? These are limited (duh) so grab one now and get to Tumblin. (You can also pick one up at our Brooklyn store, the exclusive IRL retail location.) Hack the planet. Read More

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