Photo by Josh Wehle
Brooklyn-based record label Fool’s Gold was founded in 2007 by DJs A-Trak and Nick Catchdubs and quickly established itself with a non-stop series of releases bridging the worlds of hip-hop and electronic music, introducing artists like Danny Brown, Kid Cudi and Duck Sauce to the world while being dubbed an “indie innovator” by Billboard, a “tastemaker label” by the New York Times, and “one of the most influential indies in the music business” by Pitchfork. With a clever and constantly evolving aesthetic for all Fool’s Gold visuals and merchandise, the company has become more than an independent music powerhouse, but a trendsetting lifestyle brand.
For five years running, Fool’s Gold has continued to find new ways to excite and surprise their fans beyond records. For those in the know, a Fool’s Gold party is THE place to be – the kind of night where DJ Premier spins disco records, Kanye shows up unannounced to try out new music, and Drake gets on the mic to wish everyone a happy Chanukah. The label connects with their fans daily via a flagship retail store in Williamsburg, Brooklyn (home to everything from tie dye logo tees and FG x Members Only leather jackets to bimonthly art exhibitions), Fool’s Gold Clubhouse stages at festivals around the world, a premium digital subscription service dubbed “The Goldmine,” and much more.
Having put their unique stamp on music, events, retail, and beyond, there’s no telling what Fool’s Gold will lend their midas touch to next.